CASA ORQUÍDEA 2020-05-02T18:10:06+00:00

The Casa Orquídea beautifies the lives of residents of São João da Madeira

CASA ORQUIDEA · SÃO JOÃO NOSSO

The Casa Orquídea beautifies the lives of residents of São João da Madeira

There are businesses that open and businesses that last. There is no infallible method for success, but dedication and knowledge are always prerequisites, especially when this knowledge comes from the source.

This is how we present to you Mrs. Rosa Cardoso, owner of the Orquídea florist, located at Rua Visconde, 2275, in São João da Madeira, a pioneer in the sale of flowers and arrangements, who had the privilege of learning her art with Ms. Maria Manta, at the time, (around 1985) the only authority on floral arrangements in Portugal. Let us, however, return to the beginning to better understand the course of this dedicated florist.

Our story begins in the Mines of Pejão, in Castelo de Paiva, where Mrs. Rosa lived and worked. He was only seventeen when Mr. Henrique Pinho went to Folgoso to invite her to work in his ‘Compra-bem’ supermarket, which he was about to open. From the point of view of his father, patriarch of the family, the whole family goes or no one leaves, and so the Gonçalves family made his new home in São João da Madeira. The years went by with Mrs. Rosa doing her savings in the hope that one day she could have her own business. The opportunity appeared in Rua Visconde, nº 2293, where the orchid florist was initially located. She would acquire the transfer from the previous owner, Mrs. Fernanda and, without prior training in the area started to sell a little bit of everything, always keeping an eye on what would be the best way out. Such acumen eventually translated into wisdom, which allowed her to focus more and more on her sales sector, until she started to sell nothing but fruits and flowers. However, Mrs. Rosa soon realized that flowers and fruit should not share the same space, as some flowers wilted at night. She solved the problem and bought the store next door, where she started to sell fruit, under the responsibility of her husband Mr. José Cardoso. At the same time she was invited to be a member of the Interflora Fleurop, a worldwide flower delivery organization, to which she still remains today. After some time and due to the success of the flower shop, along with the need to dedicate themselves full time to it, the couple passed the fruit business to Mr. Vitór, Mrs. Rosa’s brother.

At this stage of his career, the floral business has grown sharply. To better understand why one must consider that Casa Orquídea was, with Florista Mimosa, the only flower shop in São João da Madeira and its surroundings, Another aspect to take into account is the passion of Mrs. Rosa for her flowers and arrangements, in short, a passion for her art, which she developed after winning the second place in a bridal bouquet organized in Agrovouga, and at the same time where she met Maria Manta, mentioned at the beginning of this story. Mrs. Rosa’s enthusiasm was such that, along with Carlos Ferreira of the florist Mimosa, she proposed to Mrs. Maria Manta to give them training, even if they had to pay from their pocket. This training enabled Ms. Rosa to work with confidence on her arrangements, no longer needing to rely on third parties, and also began to have annual training through Interflora.

Finally, we describe, possibly, the most critical aspect to Mrs. Rosa’s success: her dedication. At a time when the supply of flowers was scarce, she went to Bolhão in Oporto to buy flowers she later would sell at the same price in São joão da Madeira. ‘It was the only way to have good quality flowers,’ she asserts. When she was still selling fruit, she even left Mr. José at midnight to sleep in the van, in front of the National Fruit Union of OPorto, in order to have fresh fruit in São João da Madeira at eight in the morning!

Another example of this dedicated and well respected florist happens in the Valentine Day. Mrs. Rosa had a client, Mr. Alcides, who used to celebrate this day, although he was already married and the day itself was not celebrated in Portugal at the time, thirty years ago. Mr. Alcides could not collect the commissioned bouquet and could only manage to contact Mrs. Rosa at 11:30 PM. Nevertheless his wife still received Casa Orquídea’s beautiful floral arrangement.

Years passed and our beloved florist gained prestige in the city of industry. To complement her floral offer, Mrs. Rosa, already in her new premises in the same Rua Visconde, acquired the store on the side, where she started to market decorative items. This store was also used for Christmas exhibitions, which began to be made in the galleries of the Corgalta building, shared at the time with a young local designer in early career, Miguel Vieira, who asked Mr. Rosa to exhibit his work.

We are approaching the end of this story, with the certainty that the wealth and experience acquired by our florist will never be lost. Ms. Rosa does not hesitate to pass on her wisdom to anyone who seeks her and many are the ones who do it, because after all there will be no better method than drinking knowledge at the source.

There are businesses that open and businesses that last. There is no infallible method for success, but dedication and knowledge are always prerequisites, especially when this knowledge comes from the source.

This is how we present to you Mrs. Rosa Cardoso, owner of the Orquídea florist, located at Rua Visconde, 2275, in São João da Madeira, a pioneer in the sale of flowers and arrangements, who had the privilege of learning her art with Ms. Maria Manta, at the time, (around 1985) the only authority on floral arrangements in Portugal. Let us, however, return to the beginning to better understand the course of this dedicated florist.

Our story begins in the Mines of Pejão, in Castelo de Paiva, where Mrs. Rosa lived and worked. He was only seventeen when Mr. Henrique Pinho went to Folgoso to invite her to work in his ‘Compra-bem’ supermarket, which he was about to open. From the point of view of his father, patriarch of the family, the whole family goes or no one leaves, and so the Gonçalves family made his new home in São João da Madeira. The years went by with Mrs. Rosa doing her savings in the hope that one day she could have her own business. The opportunity appeared in Rua Visconde, nº 2293, where the orchid florist was initially located. She would acquire the transfer from the previous owner, Mrs. Fernanda and, without prior training in the area started to sell a little bit of everything, always keeping an eye on what would be the best way out. Such acumen eventually translated into wisdom, which allowed her to focus more and more on her sales sector, until she started to sell nothing but fruits and flowers. However, Mrs. Rosa soon realized that flowers and fruit should not share the same space, as some flowers wilted at night. She solved the problem and bought the store next door, where she started to sell fruit, under the responsibility of her husband Mr. José Cardoso. At the same time she was invited to be a member of the Interflora Fleurop, a worldwide flower delivery organization, to which she still remains today. After some time and due to the success of the flower shop, along with the need to dedicate themselves full time to it, the couple passed the fruit business to Mr. Vitór, Mrs. Rosa’s brother.

At this stage of his career, the floral business has grown sharply. To better understand why one must consider that Casa Orquídea was, with Florista Mimosa, the only flower shop in São João da Madeira and its surroundings, Another aspect to take into account is the passion of Mrs. Rosa for her flowers and arrangements, in short, a passion for her art, which she developed after winning the second place in a bridal bouquet organized in Agrovouga, and at the same time where she met Maria Manta, mentioned at the beginning of this story. Mrs. Rosa’s enthusiasm was such that, along with Carlos Ferreira of the florist Mimosa, she proposed to Mrs. Maria Manta to give them training, even if they had to pay from their pocket. This training enabled Ms. Rosa to work with confidence on her arrangements, no longer needing to rely on third parties, and also began to have annual training through Interflora.

Finally, we describe, possibly, the most critical aspect to Mrs. Rosa’s success: her dedication. At a time when the supply of flowers was scarce, she went to Bolhão in Oporto to buy flowers she later would sell at the same price in São joão da Madeira. ‘It was the only way to have good quality flowers,’ she asserts. When she was still selling fruit, she even left Mr. José at midnight to sleep in the van, in front of the National Fruit Union of OPorto, in order to have fresh fruit in São João da Madeira at eight in the morning!

Another example of this dedicated and well respected florist happens in the Valentine Day. Mrs. Rosa had a client, Mr. Alcides, who used to celebrate this day, although he was already married and the day itself was not celebrated in Portugal at the time, thirty years ago. Mr. Alcides could not collect the commissioned bouquet and could only manage to contact Mrs. Rosa at 11:30 PM. Nevertheless his wife still received Casa Orquídea’s beautiful floral arrangement.

Years passed and our beloved florist gained prestige in the city of industry. To complement her floral offer, Mrs. Rosa, already in her new premises in the same Rua Visconde, acquired the store on the side, where she started to market decorative items. This store was also used for Christmas exhibitions, which began to be made in the galleries of the Corgalta building, shared at the time with a young local designer in early career, Miguel Vieira, who asked Mr. Rosa to exhibit his work.

We are approaching the end of this story, with the certainty that the wealth and experience acquired by our florist will never be lost. Ms. Rosa does not hesitate to pass on her wisdom to anyone who seeks her and many are the ones who do it, because after all there will be no better method than drinking knowledge at the source.

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