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AGUA VIVA 2020-09-06T17:18:32+00:00

Água Viva, a nearby laundry with all the confidence of Sanjoanenses

Fernando e Maria de Fátima · Água Viva, São João Nosso

Água Viva, a nearby laundry with all the confidence of Sanjoanenses

Since the 19th century, São João da Madeira has been recognized as an important industrial development center in Portugal. In the seventies, two of the most prominent industries in the city were Molaflex and Oliva. Mr. Fernando Alves da Costa worked at the first when he began to consider opening his own business. In one of those funny coincidences, a friend of his from Porto, who had a chain of laundries, alerts him to the need that São João da Madeira had for a similar service and adds, as a joke, that if it was not for Mr. Fernando to open the deal, it would be him. The alert was so convincing that in 1981 Agua Viva laundry was inaugurated, at number 148, in Rua da Liberdade. His wife, Maria de Fátima Costa Ferreira, was to join her husband years later and together they have run the business to this day. The business had, in fact, good acceptance and did it offering differentiated services. In due time Viva Água was equipped to meet the needs of the economic and social environment of São João da Madeira. However, the laundry also offers traditional services and remains the favorite spot of many San Juan residents. Numerous clients bring varied clothing every day to Água Viva, with the certainty that the list of care of each piece will be respected. In fact, Mrs. Fátima confesses that she knows the clientele so well, that she does not need such lists. The service, therefore, ceases to be mechanical. Instead of seeing pieces of clothing, our nice couple sees faces, worries, schedules and occasions, in short, sees people, the same people with whom they have grown and have lived forever. There will be no better definition of traditional trade. For the most delicate cleanings, such as skins, the laundry relies on specialized services in Porto, assuring the customer that all tasks are feasible with the maximum quality. Some ready-to-wear houses in the city also advise on the sale of skins, Água Viva services to its customers, revealing a synergy and trust rarely found in the commercial sphere. For all these reasons and a few more, our well-known laundromat has faced the weather entropy with optimism. São João da Madeira has undergone numerous changes, of which Rua da Liberdade is not exempt, but the water in this laundry is still alive!

Since the 19th century, São João da Madeira has been recognized as an important industrial development center in Portugal. In the seventies, two of the most prominent industries in the city were Molaflex and Oliva.

Mr. Fernando Alves da Costa worked at the first when he began to consider opening his own business. In one of those funny coincidences, a friend of his from Porto, who had a chain of laundries, alerts him to the need that São João da Madeira had for a similar service and adds, as a joke, that if it was not for Mr. Fernando to open the deal, it would be him. The alert was so convincing that in 1981 Agua Viva laundry was inaugurated, at number 148, in Rua da Liberdade. His wife, Maria de Fátima Costa Ferreira, was to join her husband years later and together they have run the business to this day. The business had, in fact, good acceptance and did it offering differentiated services. In due time Viva Água was equipped to meet the needs of the economic and social environment of São João da Madeira. However, the laundry also offers traditional services and remains the favorite spot of many San Juan residents. Numerous clients bring varied clothing every day to Água Viva, with the certainty that the list of care of each piece will be respected. In fact, Mrs. Fátima confesses that she knows the clientele so well, that she does not need such lists. The service, therefore, ceases to be mechanical. Instead of seeing pieces of clothing, our nice couple sees faces, worries, schedules and occasions, in short, sees people, the same people with whom they have grown and have lived forever. There will be no better definition of traditional trade. For the most delicate cleanings, such as skins, the laundry relies on specialized services in Porto, assuring the customer that all tasks are feasible with the maximum quality. Some ready-to-wear houses in the city also advise on the sale of skins, Água Viva services to its customers, revealing a synergy and trust rarely found in the commercial sphere. For all these reasons and a few more, our well-known laundromat has faced the weather entropy with optimism. São João da Madeira has undergone numerous changes, of which Rua da Liberdade is not exempt, but the water in this laundry is still alive!

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