VITÓRIA BOUTIQUE 2020-05-03T01:05:42+00:00

Good taste and glamor from the entrance door to the interior of Vitória Boutique

Vitória Boutique

Good taste and glamor from the entrance door to the interior of Vitória Boutique

We are talking to Vitória Soares de Pinho Lima who tells us how well one dresses in São João da Madeira. With thirty years of experience, the ‘lady of boutique Vitória’ remains divided between the sale of raw material and the final product.

Originally from São João da Madeira, with great pride in her city, This vibrant business woman of São João da Madeira welcomes us with a smile in her ready to wear shop, located at Avenida Dr. Renato Araújo, nº 198, proudly bearing the first name of the owner.

Victoria begins to explain her rich professional career: her first experience in the job market was in her father’s soles shoes and leather store…

When her father quit the business leaving an empty warehouse behind, Vitoria took the opportunity to launch her first commercial adventure: the commercialization of wool and cotton yarn from the Penguin-Emerald, a Spanish brand in expansion at the time when knitting was raging among the Portuguese. And so it was that, in the Santo António Square, two trucks arrived, loaded with all the necessary material to set up the establishment, besides equipment to pass music. In short, it was a huge device that surprised positively the population of São João da Madeira.

In the first delivery of material, Vitória cautiously negotiated 7500 euros of stock, despite the representative of the brand to advise to acquire a larger volume. To Victoria’s amazement, the stock did not last a week! The business had a vertiginous rise, as much for the great demand of the product as for the availability to help and advice to the client by the owner, whose following scenario serves as an example: when customers bought many woolen yarns, Vitoria encouraged them to take plus one or two, were it not for the lot to change and the yarn to be different, when buying another ball of wool to finish the piece. However, if this ball of wool was not needed, it could be returned, which reflects a unusual concern with the clientele, not usual in many other businesses of a more impersonal character.

Despite being available to teach customers about the knitting art (which they do very well), our humble trader recalls how much she learned from them as well. ‘It was a highly enriching experience,’ she quoted. When the practice of knitting fell, Vitoria decided to set up a boutique that still sold some skeins. This particular business has been operating for ten years, but it has suffered a bit with the decline of the shopping center where it was and Vitória decided to move again, this time, to the place where we are, which has kept doors open for fifteen years.

She continued to develop the art of good customer service, good attendance, to create lasting relationships with clients and, in referring to what she finds essential in her activity, Vitoria perfectly describes the value of traditional commerce. For her the sale is not the most important, but the possibility, through her vast experience, of finding the best piece for her clients. To illustrate the point: a client, whose daughter was to marry, wanted to buy a dress, which she had seen in our merchant’s shop for the occasion. Victoria advised him of two other options, which, although both were cheaper, suited him better. The lady, in telling the story in the marriage, left her curious friends with the right advice, and in the following days Victoria won nine clients by selling several toilettes.
This willing entrepreneur, also knows how to leave the customer at ease, while carefully observing their preferences, only intervenes when there is a clear indecision on the part of the client.

Finally, the prestigious brands that can be found in Vitória Boutique. Outside we can find Parakian, Roccobarocco, Luísa Cerrano, Mercedes Miguel, Cabotini, Aire, Rosa Clara, Joseph Ribkoff and Fayazi. In the Portuguese brands we find Violante, Texidal, Beneditos and MissyMini. In short, good taste and glamor extends from the door to the interior of the store. The hard part being nothing but to know how to choose!

We are talking to Vitória Soares de Pinho Lima who tells us how well one dresses in São João da Madeira. With thirty years of experience, the ‘lady of boutique Vitória’ remains divided between the sale of raw material and the final product.

Originally from São João da Madeira, with great pride in her city, This vibrant business woman of São João da Madeira welcomes us with a smile in her ready to wear shop, located at Avenida Dr. Renato Araújo, nº 198, proudly bearing the first name of the owner.

Victoria begins to explain her rich professional career: her first experience in the job market was in her father’s soles shoes and leather store…

When her father quit the business leaving an empty warehouse behind, Vitoria took the opportunity to launch her first commercial adventure: the commercialization of wool and cotton yarn from the Penguin-Emerald, a Spanish brand in expansion at the time when knitting was raging among the Portuguese. And so it was that, in the Santo António Square, two trucks arrived, loaded with all the necessary material to set up the establishment, besides equipment to pass music. In short, it was a huge device that surprised positively the population of São João da Madeira.

In the first delivery of material, Vitória cautiously negotiated 7500 euros of stock, despite the representative of the brand to advise to acquire a larger volume. To Victoria’s amazement, the stock did not last a week! The business had a vertiginous rise, as much for the great demand of the product as for the availability to help and advice to the client by the owner, whose following scenario serves as an example: when customers bought many woolen yarns, Vitoria encouraged them to take plus one or two, were it not for the lot to change and the yarn to be different, when buying another ball of wool to finish the piece. However, if this ball of wool was not needed, it could be returned, which reflects a unusual concern with the clientele, not usual in many other businesses of a more impersonal character.

Despite being available to teach customers about the knitting art (which they do very well), our humble trader recalls how much she learned from them as well. ‘It was a highly enriching experience,’ she quoted. When the practice of knitting fell, Vitoria decided to set up a boutique that still sold some skeins. This particular business has been operating for ten years, but it has suffered a bit with the decline of the shopping center where it was and Vitória decided to move again, this time, to the place where we are, which has kept doors open for fifteen years.

She continued to develop the art of good customer service, good attendance, to create lasting relationships with clients and, in referring to what she finds essential in her activity, Vitoria perfectly describes the value of traditional commerce. For her the sale is not the most important, but the possibility, through her vast experience, of finding the best piece for her clients. To illustrate the point: a client, whose daughter was to marry, wanted to buy a dress, which she had seen in our merchant’s shop for the occasion. Victoria advised him of two other options, which, although both were cheaper, suited him better. The lady, in telling the story in the marriage, left her curious friends with the right advice, and in the following days Victoria won nine clients by selling several toilettes.
This willing entrepreneur, also knows how to leave the customer at ease, while carefully observing their preferences, only intervenes when there is a clear indecision on the part of the client.

Finally, the prestigious brands that can be found in Vitória Boutique. Outside we can find Parakian, Roccobarocco, Luísa Cerrano, Mercedes Miguel, Cabotini, Aire, Rosa Clara, Joseph Ribkoff and Fayazi. In the Portuguese brands we find Violante, Texidal, Beneditos and MissyMini. In short, good taste and glamor extends from the door to the interior of the store. The hard part being nothing but to know how to choose!

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  • +351 936 276 528

  • boutiquevitoriasjm@gmail.com

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da Vitória Boutique

Os nossos produtos são de marcas reconhecidas e prestigiadas. Para encomendar basta selecionar o produto e preencher o formulário. Qualquer dúvida não hesite em contactar-nos pelo +351 936 276 528 ou email boutiquevitoriasjm@gmail.com

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