LOCAL MAIS 2020-09-06T17:11:26+00:00

Local Mais takes you on a delightful journey through the different eras that marked the design of our day-to-day appliances.

José Costa · Local Mais, São João Nosso

A delightful journey through the different eras that marked the design of our day-to-day appliances

Glittering machines and the inescapable aroma of new products. Some televisions, coffee machines and a few refrigerators in the background, from classic to last generation. There are sound speakers, computer equipment, dryers, washing machines and enough products to turn your simple enumeration into an extremely stressful exercise. This is a home appliance store like we have not seen in a long time. The space is small, and perhaps because of that, it seems to us strategically well organized.
Although there is no more than one copy, there is plenty of room to circulate between the articles on an authentic journey between different eras. It is José Costa who guides us, chronologically speaking. The space has already lived there for 50 years, José – current manager – has had his craft in it for about 30 years and Local Mais, Electrodomésticos has existed since 2010, the year in which it emerged from a judicial litigation process. The complexity of the procedure was such that it forced the closure of this and two other establishments belonging to the same company. The change from official to employer was an old desire, he confesses, although he never planned it. The relation with the old management was running in the best way. In fact, even more in the times of work for others.
Sony and Philips were the store’s favorite brands, which once boasted earnings of up to thousands of euros. These same brands, in an era of healthy synergy between suppliers and resellers, sponsored annual trainings in Lisbon to promote the skills of salespeople. It was, after all, an opportunity to engage in sales education on an ongoing and sustained basis, reflected later in the volume of business presented by the space. This time and the vast client base that he knew to agglomerate, allowed José to reopen the store: this one – even if linked to an old face – is now renewed in financial and procedural terms, in a real new beginning. Currently, the offer is divided unequivocally into two large areas: brown line and white line. The first concerns televisions, hi-fi systems, radio and related products. From the other line emerge the appliances, in the real assertion of the term: washing machines, small domestic, kitchen equipment, among others. The discourse is far from the bitter or habitual complaint, almost always inherent to the leaders who today take the reigns of small establishments of the local commerce. However, the hurt and hit tone is undeniable, a blame that leaves little room for imprecision: large commercial areas – allied to one or other infrastructure initiative – were the early sentence of historic stores, not only in S. João da Madeira . Redundancy is worn out, although it perfectly mirrors the conflict of interests we are witnessing: David vs. Goliath. The resilient subsistence of the small trader, forced to grow to face an industry that does not look at the means to achieve the ends. But if the malls have in the diversity of the offer the greater valencia, the local commerce has in the proximity the main reference: a personalized, caring and human service. And even if we’re buying machines, it’s good to be treated like people.

Glittering machines and the inescapable aroma of new products. Some televisions, coffee machines and a few refrigerators in the background, from classic to last generation. There are sound speakers, computer equipment, dryers, washing machines and enough products to turn your simple enumeration into an extremely stressful exercise. This is a home appliance store like we have not seen in a long time. The space is small, and perhaps because of that, it seems to us strategically well organized.

Although there is no more than one copy, there is plenty of room to circulate between the articles on an authentic journey between different eras. It is José Costa who guides us, chronologically speaking. The space has already lived there for 50 years, José – current manager – has had his craft in it for about 30 years and Local Mais, Electrodomésticos has existed since 2010, the year in which it emerged from a judicial litigation process. The complexity of the procedure was such that it forced the closure of this and two other establishments belonging to the same company. The change from official to employer was an old desire, he confesses, although he never planned it. The relation with the old management was running in the best way. In fact, even more in the times of work for others.
Sony and Philips were the store’s favorite brands, which once boasted earnings of up to thousands of euros. These same brands, in an era of healthy synergy between suppliers and resellers, sponsored annual trainings in Lisbon to promote the skills of salespeople. It was, after all, an opportunity to engage in sales education on an ongoing and sustained basis, reflected later in the volume of business presented by the space. This time and the vast client base that he knew to agglomerate, allowed José to reopen the store: this one – even if linked to an old face – is now renewed in financial and procedural terms, in a real new beginning. Currently, the offer is divided unequivocally into two large areas: brown line and white line. The first concerns televisions, hi-fi systems, radio and related products. From the other line emerge the appliances, in the real assertion of the term: washing machines, small domestic, kitchen equipment, among others. The discourse is far from the bitter or habitual complaint, almost always inherent to the leaders who today take the reigns of small establishments of the local commerce. However, the hurt and hit tone is undeniable, a blame that leaves little room for imprecision: large commercial areas – allied to one or other infrastructure initiative – were the early sentence of historic stores, not only in S. João da Madeira . Redundancy is worn out, although it perfectly mirrors the conflict of interests we are witnessing: David vs. Goliath. The resilient subsistence of the small trader, forced to grow to face an industry that does not look at the means to achieve the ends. But if the malls have in the diversity of the offer the greater valencia, the local commerce has in the proximity the main reference: a personalized, caring and human service. And even if we’re buying machines, it’s good to be treated like people.

Talk to us

We are at your disposal for any clarification. Just fill out this form, we will be happy to answer you as soon as possible.
[]
1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
FormCraft - WordPress form builder
4.5
  • +351 256 868 360

Encomende produtos e serviços
da Óptica Quinta

Os nossos produtos são de marcas reconhecidas e prestigiadas. Para encomendar basta selecionar o produto e preencher o formulário. Qualquer dúvida não hesite em contactar-nos pelo +351 918 990 900 ou email geral@opticaquinta.pt.

Cheers!

Back to the top
More stores