São João da Madeira is a dynamic city, full of life, with more than 20,000 residents and a commercial potential capable of meeting the needs of the population. It’s not a surprise, therefore, that the regeneration of this potential is obligatory, in order to keep it competitive. This was precisely the case of Óptica Morais, inaugurated on November 26, 1996, which came to revive the number 420 of Avenida Renato Araújo, previously occupied by another optic. This business began to operate on Castilho street, however, given the need for space and strategic change in the offer of complementary services, it ended up being installed in the present space. The complementary services consist of independent management ophthalmology clinics with excellent professionals from Porto, who offer their services in the city of industry.
Over the years, it has been made sure that the Morais optics keeps up to date, both technologically and aesthetically. There is, however, concerning the decoration of the space, a constant, the wood, which has always been present in the establishment and is fundamental to create the warm and inviting environment that is intended for the customers to effectively feel good.
The staff of this establishment is dedicated and professional, with five technicians, an Optometrist and a Contactologist who every year attend training courses in Porto and excel at the friendliness of the service. The optics also has an internal workshop for the assembly of lenses and frames, thus ensuring unmatched quality and control.
Coloring the exhibitors, we find renowned brands like Channel, Gucci, Prada, Dior, Dolce and Gabbana, Max Mara, Silhouette, Moschino, Persol and others, attracting one’s eyes with irreverent shapes or presenting themselves in their most classic formats. At the lens level, Optics Morals demands only the best: Zeiss, Essilor, Shamir and others.
This is a house that has remained at the forefront of optics, without ever neglecting the values that prevail in traditional commerce: friendliness, personalized service, professionalism and quality in its products.